TikTok is a popular short-form video sharing app with over 1 billion monthly active users. TikTok offers both personal accounts and creator accounts designed specifically for content creators, influencers, artists, and public figures. Compared to a standard personal account, a TikTok creator account provides additional features to help grow and monetize an audience.
Adding a website to your TikTok creator profile makes it easy for viewers to learn more about you and your work. Linking to your website provides a place to showcase longer-form content, sell products or services, and turn TikTok followers into site visitors. Overall, connecting your website is a great way to drive traffic, build your brand, and maximize the impact of your TikTok videos.
Sign up for a TikTok Creator Account
TikTok offers two types of accounts – regular personal accounts and TikTok Creator accounts. According to Sprout Social, the key difference is that “a TikTok creator account is optimized for creators and influencers to grow their audience.”
To upgrade to a TikTok Creator account from a regular personal account, follow these steps:
- Open your profile and tap the three-dot menu in the upper right corner.
- Select “Manage account” then “Switch to Creator Account.”
- Toggle the switch to enable “Creator” mode.
- Agree to TikTok’s terms for creating a Creator account.
Your account will now have access to Creator features like more detailed analytics, creator-focused recommendations, and the ability to enable donations.
Why Add a Website?
Adding a website link to your TikTok creator account can provide several benefits:
Drive traffic to your site from TikTok: Having your website link readily available makes it easy for viewers to click and visit your site. This can drive valuable traffic and new audiences to your website from TikTok (TikTok Support).
Promote your brand outside of TikTok: The website link allows you to showcase your brand’s online presence beyond just TikTok. Viewers can learn more about your brand, products, services etc. by visiting your site (Later).
Monetization opportunities: Adding your website opens up options for driving sales, signups, donations or other monetization. You can promote offers, products or services and direct viewers to your site for transactions.
Website Requirements
In order to add a website to a TikTok creator account, there are some requirements the website must meet:
The website must be a safe and functioning site that adheres to TikTok’s content guidelines. TikTok reviews websites to ensure they do not contain inappropriate, dangerous, or illegal content.
The website should have a privacy policy and terms of service that outline how user data is collected and used. These policies help build trust with users.
Overall, the website should provide a positive experience for users if they choose to click the link from a TikTok video. Having a high-quality, well-designed site reflects positively on a creator’s brand and credibility.
How to Add Your Website
Adding your website to your TikTok creator account is a simple process that only takes a few steps:
First, open your TikTok profile by tapping on the profile icon in the bottom right corner of the app homepage. This will take you to your profile page.
Next, tap on the “Edit Profile” button at the top of your profile page. This will open up your profile settings.
Scroll down until you see the “Website” field and tap on it. This is where you will enter the URL for your website.
Type or paste your complete website URL into the website field. Make sure to include “http://” or “https://” at the beginning of the URL.
Once entered, tap “Save” in the top right corner. This will save your website URL to your TikTok profile.
Now when users view your TikTok profile, they will see your website URL and be able to click on it to visit your site directly from TikTok. Adding your site can help drive traffic and increase visibility.
Displaying Your Website Link
Once you’ve added your website to your TikTok creator account, it will appear in two main places to direct traffic to your site:
On your profile – Your website link will be prominently displayed on your TikTok profile, underneath your bio. This makes it easy for viewers who come across your profile to click and visit your site.
With your posts – Each time you share a new video or post on TikTok, your website link will automatically be included at the bottom. This puts your site right in front of your audience each time you post new content, allowing them to easily click through.
Having your website link readily available and clickable in these two places is key for driving traffic from TikTok. As viewers engage with your content, they can instantly visit your site to learn more, making the connection between your TikTok account and your website.
References:
https://buffer.com/library/how-to-put-a-link-in-tiktok-bio/
Analytics
Once you connect your website to your TikTok creator account, you can view analytics to see how much traffic is being referred from TikTok and click-through rates.TikTok Creator Portal Specifically, you can track:
- Website clicks: See how many users clicked through to your site from TikTok.
- Top content: View which TikTok videos drove the most traffic to help optimize future content.
- Traffic sources: Understand where your website visitors are coming from – TikTok, Google, direct, etc.
- Location: See which countries/regions generate the most clicks.
With TikTok analytics, you can monitor performance over time and gain insights to create content that better encourages viewers to visit your website. Check metrics regularly to see if changes to your profile or videos impact click-through rates.
Tips for Success
To get the most out of promoting your website on TikTok, make sure your website is optimized for mobile. According to TikTok’s Creative Best Practices, over 90% of TikTok users access the app on their smartphones. Having a mobile-friendly website ensures your content displays properly and is easy to navigate for the majority of users coming from TikTok.
Another tip is to make use of the link in your TikTok bio. Your bio is prominently displayed on your profile and is clickable, making it an ideal spot to drive traffic. According to TikTok’s Promotion guide, adding your site to your bio and encouraging viewers to click is an easy way to boost site visits.
Also be sure to reference your website directly in captions and videos when relevant. Explicitly saying “check the link in my bio for more info” or “get the full details on my site” gives clear direction on where to go next. Strategically promoting your website in your TikTok content keeps that external traffic goal top of mind.
Common Issues
Some common issues that creators may encounter when adding a website to their TikTok account include:
Website not approved – TikTok has strict guidelines for websites that can be linked in creator profiles. The site must contain original content and align with TikTok’s community guidelines. Sites with inappropriate or copied content may get rejected during the review process. Patience is key as it can take a few days for TikTok to manually review each website.
Errors adding link – Sometimes technical glitches prevent a website from being added to a TikTok profile properly. Trying logging out and back in or unlinking the website and re-adding it. Double check that the website meets all eligibility criteria too. Reach out to TikTok support if issues persist.
Low click through rate – The website click through rate shown in analytics may be lower than expected. Consider optimizing website content for the TikTok audience and mobile user experience. Use TikTok best practices for promoting the link via captions, stickers and profile links. Refreshing content regularly can also help drive more traffic. Monitor analytics to see what website pages are popular with TikTok visitors.
Conclusion
Adding your website to your TikTok creator account can provide a number of benefits. Linking to your website gives viewers a direct way to learn more about you, explore additional content you’ve created, and potentially convert them into customers or email list subscribers. It helps establish you as an authority in your niche and expands your audience reach beyond just the TikTok platform.
Overall, linking your website to your TikTok creator account is a great way to drive more traffic to your site and expand your digital presence. Just make sure your website is optimized for mobile and meets TikTok’s requirements. Test different profile placements for your link to see what drives the most clicks. Monitor your traffic sources and engagement metrics to optimize your strategy. With a thoughtful approach, adding your website to TikTok can be a valuable driver of growth and visibility.
