TikTok is a popular short-form video app that allows users to create, share, and discover videos up to 3 minutes long. Since launching in 2016, TikTok has grown to over 1 billion monthly active users worldwide.
One of the key features of TikTok is the ability for users to “favorite” videos they enjoy watching. Favoriting a video is similar to liking it, but it adds that video to your Favorites collection so you can easily find and rewatch it later. According to TikTok, favoriting a video “lets creators know you really like their content” (https://www.tiktok.com/safety/resources/favorites?lang=en).
For TikTok creators, favorites can be an important metric to measure engagement and gauge which types of videos resonate most with their audience. In this article, we’ll look at how creators can find out who has favorited their TikTok videos.
What does favoriting a video on TikTok mean?
Favoriting a video on TikTok allows users to privately bookmark videos they like. When you favorite a video, it gets added to your “Favorites” collection in your profile. This lets you easily find and watch the videos again later.
Favoriting is different from liking or commenting on a video. When you favorite a video, only you can see that you bookmarked it – the video creator and other users can’t see who has favorited a video. Liking and commenting are public actions that anyone can see.
So in summary, favoriting is a way to privately save and categorize videos you enjoy watching on TikTok so you can quickly access them again. It doesn’t notify the creator or make your preference for the video public to other users. https://www.dexerto.com/entertainment/can-you-see-who-favorited-your-tiktok-1839478/
How to tell if someone favorited your video
By default, TikTok does not send any notifications or alerts when someone favorites your video. There is no favorites counter on videos like there is for likes and comments. So the only way to tell if your video has been favorited is to manually check your Favorites analytics.
According to this MakeUseOf article, you need to open the TikTok app and tap on the Profile icon. Then go to the menu and select Analytics. This will show you data on your videos including favorites.
The Favorites analytics section shows the total number of favorites for each video. You can scroll through the list to see which videos have been favorited. But there is no data on who specifically favorited a video.
Using TikTok Analytics to check favorites
TikTok provides an analytics section in the Creator Tools dashboard that allows creators to view data and insights about their content. This analytics section is available for TikTok accounts with over 10,000 followers.
Within the analytics, there is a specific section for each individual video you have posted. In the video analytics, you can see data such as views, comments, shares, and favorites. This allows you to see exactly how many people have favorited that specific video.
To access TikTok analytics, go to your profile page and tap the “Creator Tools” option. Then navigate to the “Analytics” section. Here you will find data for your overall account as well as individual videos.
While TikTok analytics provide useful data, they are limited compared to third-party analytics services. TikTok analytics only show favorites and other metrics for the last 28-30 days. Third-party services can provide more long-term data. Additionally, you cannot see exactly who favorited a video using the built-in TikTok analytics.
For more information, see the TikTok Creator Portal guide on analytics: https://www.tiktok.com/creators/creator-portal/en-us/tiktok-content-strategy/understanding-your-analytics/
Enabling favorites notifications
One way to see when someone has favorited your video on TikTok is to enable favorites notifications in your settings. TikTok allows creators to get notifications when someone favorites their video for the first time (https://support.tiktok.com/en/using-tiktok/messaging-and-notifications/notifications).
To enable favorites notifications on TikTok:
- Go to your profile page
- Tap the three dot menu icon in the top right
- Go to Settings & Privacy > Notifications
- Under “New video favorites” toggle on “Notify me”
Once enabled, you’ll get notified directly in the app anytime someone favorites one of your videos for the first time. This makes it easy to see evidence of your videos being saved by viewers.
Keep in mind that TikTok does not notify you when the same user favorites multiple videos of yours. The notifications are only for the first time a unique user favorites your content (https://mashable.com/article/tiktok-favorites-update). But overall, this feature provides a simple way to get alerts and confirm when your videos are being added to favorites.
Seeing who favorited with a PRO account
TikTok offers advanced analytics features through its PRO subscription plans. With a PRO account, TikTok creators can see more detailed analytics on their videos, including which specific users have favorited their content.
According to TikTok’s support page, Personal and Business Accounts on TikTok, PRO accounts provide access to more in-depth metrics like “real-time and historical data on plays, likes, comments, shares, and more.”
This allows PRO account holders to view a list of users who have favorited their videos. Having this level of insight can be beneficial for creators to better understand their audience and which content resonates most.
Upgrading to a paid PRO subscription unlocks these more advanced analytics features like favorites tracking. For creators looking to closely monitor engagement metrics and grow their following, the PRO analytics may provide helpful data.
Using third-party analytics services
While TikTok’s built-in analytics provide basic insights, third-party analytics tools can give you more detailed stats on your TikTok performance. These sites allow you to dig deeper into metrics like views, likes, comments, shares, audience demographics, top videos, etc.
Some popular third-party analytics options for TikTok include:
- Socialinsider – Provides real-time analytics on followers, engagement, videos, hashtags, and more.
- Sprout Social – Tracks performance and engagement metrics and benchmarks you against competitors.
- Keyhole – Offers hashtag tracking and helps identify top performing content.
- HypeAuditor – Analyzes audience demographics and engagement quality beyond just vanity metrics.
The main benefit of third-party analytics is getting a deeper view into how your videos are resonating with viewers. This allows you to refine your content strategy and optimize your future videos for maximum reach and engagement.
Favorites vs. likes and comments
Favorites are different from likes and comments on TikTok. When a user favorites a video, they are saving it to their own private favorites collection. This allows them to easily find and rewatch videos later. Likes and comments, on the other hand, are public ways for users to engage with videos.
Likes allow users to quickly show appreciation for a video. Tapping the heart icon under a video adds it to your “liked videos” collection and notifies the creator. Comments allow users to leave feedback, thoughts, or reactions to videos. Both likes and comments are visible to other users.
So in summary, favorites are private, likes are public appreciation, and comments are public reactions/feedback. Favorites indicate a user wants to save a video to watch again later, while likes and comments show direct engagement. According to Later.com1, favorites may also signal to the TikTok algorithm that a video resonates with a user.
Why favorites matter for creators
Favorites let creators know which pieces of content really resonate with their audience. When a user favorites a video, they are bookmarking it to save and easily find later. This signals to the creator that the viewer truly enjoyed that video and wants to watch it again.
Seeing which videos get the most favorites can help guide creators towards making more of that type of content in the future. Favorites can show creators what their audience loves better than views or likes alone. A favorite signifies a stronger level of engagement and connection with the video.
Additionally, lots of favorites on a video can improve its ranking in TikTok’s recommendation algorithm. This puts the video in front of more potential new viewers. So favorites ultimately help creators gain more exposure and grow their audience.
For all these reasons, favorites are an important metric for creators to pay attention to. Favoriting shows deeper enjoyment than just liking or commenting. Checking favorites helps creators optimize their content to give viewers more of what they truly love.
Conclusion
Favoriting a video is one way TikTok users can show appreciation and support for creators on the platform. While likes and comments are more visible, having your videos favorited still provides valuable feedback.
If you want to see who has favorited your TikTok videos, enable notifications in your settings so you’ll be alerted each time it happens. You can also use TikTok Analytics to view favorites data, or upgrade to a PRO account to see a list of individual users.
Third-party analytics services are another option to get more in-depth favorites metrics beyond what TikTok provides. Just be sure to research the company and app thoroughly first.
As a creator, pay attention to spikes in favorites as it may indicate your content is resonating well with viewers. Aim to engage with those who favorite your videos, as they can become loyal fans. With the proper tools and notifications enabled, you’ll stay informed on all your TikTok video’s performance.
