What is a TikTok Pro Account?
A TikTok Pro account is an upgraded version of a standard TikTok account that unlocks additional features and analytics. With a Pro account, users gain access to professional tools like improved insights, custom analytics, brand accounts, and more (source).
Some of the key features and benefits of a TikTok Pro account include:
- Analytics – Pro accounts provide more detailed analytics and metrics like play counts, traffic sources, and content performance over custom time periods.
- Branding – Pro accounts can create branded content and switch between personal and business profiles.
- Live analytics – Get data on live video performance like play counts, comments, shares, and viewer demographics.
- Promotions – Pro accounts unlock promotions like targeted hashtag challenges to engage followers.
- Creator monetization – Monetization options like tips, subscriptions, and product links are enabled.
Overall, a TikTok Pro account optimizes and enhances the platform experience for users looking to grow their audience, promote their brand, or monetize their content.
How to Get a TikTok Pro Account
Getting a TikTok Pro account involves meeting certain eligibility requirements and going through an application process. Currently, TikTok Pro accounts are only available to users who apply and are accepted into the TikTok Testers program. The requirements to apply include:
– You must be 18 years or older
– Your account must have at least 10,000 authentic followers
– Your account must have at least 10,000 video views in the last 30 days
– Your account must comply with TikTok’s Terms of Service and Community Guidelines
Here is the application process to get a TikTok Pro account:
- Go to your profile page and tap on “Settings and privacy”
- Select “Creator tools” and then tap “Join TikTok Testers”
- Review the program terms and conditions and confirm your application
- Wait for TikTok to review your application and eligibility
- If accepted, you will gain access to TikTok Pro account features
TikTok emphasizes that applying does not guarantee you will get a Pro account. The program currently has limited space and focuses on creators who will use the Pro features to develop engaging content for the platform. Meeting the minimum requirements improves your chances but does not ensure acceptance.
TikTok Pro Account Pricing
One of the best things about a TikTok Pro account is that it is currently free for all users. Unlike other social media platforms that offer paid subscriptions for additional features, TikTok does not charge users to upgrade to a Pro account.
While TikTok does offer a paid ads platform called TikTok Ads Manager, this is completely separate from getting a Pro account. You do not need to pay anything or purchase ad credits to get access to the Pro account features.
There has been some speculation that TikTok may eventually start charging for Pro accounts, such as a monthly subscription fee. However, as of now, applying for and using a Pro account on TikTok is 100% free.
The free Pro account option makes it very appealing for TikTok creators and businesses to take advantage of the additional analytics and promotional capabilities. Overall, one of the main benefits of a TikTok Pro account is that you get professional-level features without any paid monthly or annual fees.
Pro Account Perks
One of the biggest benefits of upgrading to a TikTok Pro account are the additional analytics and insights you gain access to. With a Pro account, you can view more detailed analytics on your videos including plays, likes, comments, shares, audience retention, traffic sources, top videos, and more [1]. This allows you to better understand your audience and see which types of content resonate best.
Another useful Pro feature is the ability to download your videos in high resolution. Regular TikTok accounts can only download low resolution videos, so Pro accounts let you retrieve higher quality versions for use off TikTok. This makes it easier to repurpose content.
Pro accounts also provide more brand partnership opportunities. TikTok offers a Creator Marketplace that connects brands with influencers for sponsorships and collaborations. Only Pro and Business accounts can access the marketplace [2]. So upgrading to Pro gives you more monetization and partnership options.
Pro Account Requirements
To get access to a TikTok Pro account, you must meet certain requirements set by TikTok. The main requirements are based on number of followers and video views. As of 2023, the minimum requirements are:
- 10,000 followers
- 100,000 video views in the last 30 days
TikTok also has guidelines about the type of content allowed for Pro accounts. You must post original, high-quality content that complies with TikTok’s community guidelines. The content should be creative, entertaining, and suitable for a general audience. Accounts posting illegal, dangerous, or sexually explicit content will not qualify for a Pro account.
Meeting the minimum follower and view thresholds is the first step, but TikTok reviews each account to ensure it meets their content standards. Having engaging, appropriate content increases the chances of getting approved for the Pro program. Check TikTok’s policies and be sure to avoid copyright violations, hate speech, harassment, and other prohibited material.
How to Use TikTok Pro Features
One of the biggest advantages of a TikTok Pro account is access to more robust analytics. The analytics dashboard provides insights into views, followers, and trending videos over custom timeframes. This allows Pro users to better understand their audience and optimize content strategies.
Pro accounts also make it easier to get brand deals. The verified badge and analytics give brands confidence that you have an engaged following. The Pro account tools allow you to better negotiate deals and track campaign performance.
Finally, Pro users can download videos in high resolution up to 1080p. Regular TikTok accounts can only download low resolution videos. Downloading your own videos in HD allows you to repurpose content more easily for other platforms.
Sources:
https://newsroom.tiktok.com/en-us/pro-accounts-offer-new-insights-to-avid-creators
https://www.flexclip.com/learn/get-tiktok-pro-account.html
Is a Pro Account Worth It?
There are pros and cons to getting a TikTok Pro account that depend on the type of user:
For casual users, a Pro account may not provide enough benefits to be worth it. The main perks like analytics, uploading longer videos, and adding links are more useful for content creators and brands. Casual users likely won’t need these advanced features.
For content creators and influencers, a Pro account can definitely be worthwhile. The analytics give valuable insight into audience demographics and engagement. Uploading videos up to 10 minutes instead of 1 minute allows more creative freedom. Adding links makes it easy to drive traffic and sales. Overall, the Pro tools help creators optimize their content and channel.
For brands, a Pro account enables advertising and commerce features crucial for promoting products and driving conversions. The marketing tools provide data to identify target audiences and create effective campaigns. While brands could use a regular account, Pro unlocks the full business potential.
The main downside is the lack of a verification badge, custom URLs, and some marketing tools compared to a Business account. However, Pro accounts are free while Business accounts require ad spending. For creators and brands seeking core advanced features without ads, Pro delivers excellent value.
Pro Account vs Business Account
There are some key differences between a TikTok Pro account and a TikTok Business account:
A Pro account is geared more towards individual content creators and influencers, while a Business account is designed for brands, businesses, and organizations (TikTok Business vs. Personal Account | Creator Portal).
With a Pro account, you get access to professional tools like analytics, but the core functionality is still focused on content creation. A Business account unlocks more marketing, advertising, and analytics features tailored for brands (TikTok Business vs. Personal Accounts: How To Choose).
A Pro account makes more sense for individual creators looking to grow their audience and get insight into their channel. A Business account is better suited for companies who want to run ad campaigns, promote products, and analyze marketing performance.
Both accounts unlock some professional features not available on a personal account, but Business accounts grant access to more advanced analytics and advertising capabilities suited for brands rather than individuals.
Alternatives to a Pro Account
While a Pro Account offers some nice features, there are other ways to grow your audience and monetize on TikTok without paying for a subscription.
One option is sticking with a free personal account. You can still build a large following, go viral, and partner with brands on sponsored content deals without a Pro Account. Consistency, quality content, and engagement are ultimately what matter most for TikTok success.
You can also link your TikTok account to other social platforms like Instagram and YouTube to cross-promote content. Having an active presence on multiple channels gives you more monetization opportunities through channel-specific features like Instagram Shopping, YouTube Channel Memberships, etc.
Paid advertising is another alternative to expand reach. TikTok’s self-serve ads platform lets you target specific demographics and interests to grow your audience. While not free, you only pay when people actually engage with your ads.
Finally, consider a TikTok Business Account. While not identical to a Pro Account, Business Accounts also provide some analytics and promotional capabilities. And the main features – posting, content optimization, etc. – are the same for free across account types.
With smart strategy, you can grow on TikTok without the need for a paid Pro Account. Focus on high-quality content and community-building for the best results long-term.
Summary
To recap, TikTok pro accounts do not cost any money to obtain. All you need to do is apply through the TikTok app and meet the basic eligibility criteria, like having at least 10,000 followers and 100k video views in the last 30 days.
TikTok pro accounts provide creators with helpful analytics tools, the ability to upload longer videos, and opportunities to monetize content. While pro accounts are free, they are intended for established creators who are ready to take their TikTok presence to the next level. Casual users likely do not need a pro account.
Overall, upgrading to a TikTok pro account is a no-cost way for qualifying creators to access pro features and stand out on the platform. It does not require any payment, just meeting the engagement and follower thresholds.
