TikTok and Snapchat are two of the most popular social media platforms, especially among younger audiences. TikTok is known for its short-form vertical videos while Snapchat started as an ephemeral messaging app and has evolved to include stories, chat, lenses, and more. Both platforms allow users to create, edit, and share videos as well as photos.
Some of TikTok’s key features include duets, stitching videos together, and using sounds and hashtags to connect with trends. Snapchat is focused on fun visual communication, with features like lenses, filters, stickers, and bitmoji. Snapchat also has Spotlight for public content as well as private messaging between friends.
Many users actively maintain a presence on both platforms. However, since they are separate apps, videos and content must be cross-posted. The ability to post TikTok videos on Snapchat allows creators to expand their audience and get more views.
Uploading Full TikTok Videos to Snapchat
One way to post TikTok videos on Snapchat is by uploading the full video directly. To do this, you first need to save the TikTok video to your camera roll. According to Dexerto (https://www.dexerto.com/entertainment/how-to-save-a-tiktok-video-to-your-camera-roll-1856504/), here are the steps to save a TikTok video to your camera roll:
- Open the TikTok video you want to save
- Click the three dots in the bottom icon stack on the right side of the video
- Select “Save Video” and allow it to download to your camera roll
Once the TikTok video is saved to your camera roll, open Snapchat and tap on the camera icon to access the Stories camera. From there, swipe over to the Gallery icon and select the TikTok video you just downloaded. You can then upload the full TikTok video to your Snapchat Story or send it directly to friends.
Trimming TikTok Videos for Snapchat
One key consideration when uploading TikTok videos to Snapchat is trimming them to the optimal length. According to sources, the recommended video length for Snapchat is under 10 seconds. This is much shorter than the up to 60 second length of TikTok videos.
To tailor your TikTok videos for Snapchat, you’ll need to trim them down using editing apps. Some popular options include Inshot, CapCut, and Videoleap. These apps allow you to easily crop your TikTok videos to focus on just the best moments.
It’s best to trim your video down to the most engaging 5-7 seconds. This will help the video better suit Snapchat’s quick, on-the-go style. Focus on the portion that captures viewers’ attention or highlights the punchline. Avoid dragging out the length unnecessarily.
Trimming down longer TikTok videos also allows you to convert one video into multiple distinct Snapchat Stories. You can break up one viral TikTok into a series of shorter clips to share across multiple posts. Just be sure to maintain context and continuity for your audience.
With some strategic trimming, you can tailor your top performing TikTok content for the Snapchat audience. Keep videos concise, engaging and entertaining within the ideal length.
Adding Effects to TikTok Videos for Snapchat
One of the most fun parts of Snapchat is using filters and effects to customize your videos. You can enhance TikTok videos before posting them to Snapchat by adding some of Snapchat’s creative effects.
Some popular ways to spice up your TikTok videos on Snapchat include:
- Filters – Snapchat has tons of fun filters like the Flower Crown, Anime, Cartoon Face, and more that can give your TikTok videos a new look. The Golden Hour filter is especially popular for adding a warm, summery vibe (https://www.fotor.com/blog/best-snapchat-filters/).
- Text – You can easily add text captions, titles, subtitles, or fun phrases anywhere on your video.
- Stickers – Snapchat has a big sticker library with animated and illustrated options to decorate your TikTok video.
After importing your TikTok video into Snapchat, you can browse Snapchat’s Lenses and Filters to find effects that match the style and mood of your video (https://www.snapchat.com/lens?locale=en-US). Adding the right overlay effects will make your TikTok stand out in your Snapchat Story and enhance the viewing experience for your audience.
Drawing on TikTok Videos for Snapchat
One fun way to enhance your TikTok videos on Snapchat is by drawing on them using Snapchat’s drawing and annotation tools. Snapchat has a robust set of drawing tools that let you get creative with your videos.
To draw on a TikTok video in Snapchat:
- Import your TikTok video into Snapchat
- Tap the pen icon in the toolbar to open the drawing tools
- Select your drawing color and tool. You can choose from pens, markers, pencils, and more.
- Draw directly on top of your video by tapping and dragging your finger on the screen.
- To undo a drawing, tap the arrow icon in the toolbar.
- You can also add text captions by selecting the text tool and tapping where you want the text.
Drawing on your TikTok videos is a great way to point out details, highlight funny reactions, label memes, or just get creative. Snapchat’s drawing tools make it easy to customize your TikTok content before sharing.
For inspiration, check out some of the creative ways Snapchat users are drawing on videos:
https://help.snapchat.com/hc/en-us/articles/7012355066260-How-to-Draw-on-a-Snap
Posting Videos to Snapchat Stories
One of the most popular ways to share TikTok videos on Snapchat is by posting them to your Snapchat Story. To do this, first save or download the TikTok video to your camera roll. Then open Snapchat and on the main camera screen, tap the square button at the bottom to go to your camera roll. Select the TikTok video you want to post.
You can post the full TikTok video as-is to your Snapchat Story. The video can be up to 60 seconds long. Snapchat will loop longer videos automatically. Your friends who follow you on Snapchat will be able to view the TikTok video in your story for 24 hours.
You also have the option to trim the TikTok video before posting it. Use Snapchat’s trimming tool to cut down longer videos. This allows you to share just a snippet or the best part of a TikTok in your Snapchat Story. Add fun captions, stickers, drawings or Bitmoji to further customize the TikTok video for Snapchat.
Posting TikTok videos to your Snapchat Story is a great way to entertain friends with funny or viral TikTok content. It can also help promote your TikTok account by cross-promoting between platforms.
Posting Videos to Snapchat Spotlight
One great way to get more views for your TikTok videos is by posting them to Snapchat’s Spotlight feature. Spotlight allows Snapchat users to view short videos from across the platform in a dedicated feed. By having your videos featured in Spotlight, you can expose them to new audiences who may not follow you on TikTok.
To post a TikTok video to Spotlight, you first need to download it to your camera roll. Then open Snapchat, tap the + icon to start a new post, and select the TikTok video from your camera roll. You can trim the video if needed to fit Spotlight’s requirements. Add any effects, drawings or captions you want directly within Snapchat before posting publicly to Spotlight.
Snapchat provides some tips for getting more views on Spotlight [1] like using eye-catching thumbnails, picking trending sounds, and optimizing video length. You may also want to add relevant Snapchat hashtags to help people find your content. Posting frequently and promoting your Spotlight submissions across other social platforms can also help generate views.
Over time, consistent posting to Spotlight can expand your TikTok audience by reaching Snapchat users. Just make sure to tailor the content to each platform’s style and guidelines.
Using Hashtags on Snapchat
Hashtags are a great way to increase discoverability and engagement on Snapchat. When used correctly, hashtags allow your content to reach new audiences interested in the hashtag topic. According to displaypurposes.com (source), some popular Snapchat hashtags include #snapchat, #instagram, #love, #instagood, and #snapchatfilter.
Here are some best practices for using hashtags on Snapchat:
- Strategically choose 1-2 relevant hashtags – Don’t overload your caption with too many hashtags, as it will look messy. Stick to hashtags directly related to your content.
- Use a mix of popular and niche hashtags – Popular hashtags like #snapchat or #love help increase visibility. Niche hashtags related to your content target a more specific audience.
- Research trending hashtags – Use sites like best-hashtags.com (source) to find new trending hashtags to try.
- Create branded hashtags – Come up with memorable branded hashtags fans can use to share their own related content.
- Use hashtags in captions only – Snapchat doesn’t register hashtags used in your videos or images.
With strategic hashtag use, you can connect with the right Snapchat audiences for your brand or account.
Cross-Promoting Between Platforms
One effective way to increase views and engagement for your TikTok videos posted on Snapchat is to actively cross-promote between the two platforms. This involves leveraging your follower base on one platform to drive traffic to the other.
For example, you can promote your Snapchat profile in your TikTok bio or in captions of select videos. Let your TikTok followers know they can find more of your content on Snapchat. You can even make some TikTok videos specifically teasing the type of content you post on Snapchat as an added incentive. Just be sure not to reuse the same exact videos across both platforms.
Similarly, promote your TikTok account in your Snapchat profile and stories. For instance, you can add a link to your TikTok profile in your Snapchat bio for easy access. Or when posting a TikTok video on Snapchat stories, you can include a caption prompting viewers to check out more videos on your TikTok. This cross-promotion helps expose your content to new audiences and build your follower base on both platforms.
Active cross-promotion is an essential aspect of an effective social media strategy. Leveraging the strengths and reach of different platforms like TikTok and Snapchat can help maximize viewership and engagement for your brand.
Snapchat Analytics for TikTok Videos
Snapchat provides analytics for any videos posted to Snapchat Stories or Spotlight. This allows TikTok creators to track how their content performs after being reposted on Snapchat.
To view analytics, open the Snapchat app and tap on your profile icon in the top left. Then tap on the Settings icon, select “Snapchat analytics”, and you’ll be able to see performance data for your Snapchat Stories and Spotlight videos.
Key metrics available in Snapchat Analytics include:
- Total views
- Unique views
- Average percentage viewed
- Screenshots
- Shares
- Saves
- Exits
This data allows TikTok creators to track how many people are watching their reposted videos on Snapchat, how much of each video viewers are watching, and levels of engagement through screenshots, shares, and saves.
By analyzing these metrics over time, TikTokers can gain valuable insight into which types of videos resonate most on Snapchat and optimize their content accordingly. Checking Snapchat Analytics should become a regular habit to inform ongoing content creation.
For a detailed guide to social media analytics best practices, check out this overview from Buffer (https://buffer.com/library/learn-social-media-analytics/). Understanding analytics is key for creating successful social media content.
