Why Have Multiple TikTok Accounts?
One of the main reasons brands and creators choose to have multiple TikTok accounts is to reach different audiences or niches. By tailoring content for specific demographics or interests, TikTok’s powerful algorithm can better target and promote content to relevant users. Separating audiences avoids confusing followers or turning some off with mixed content.
Another benefit of multiple accounts is the ability to separate personal content from branded or business content. Keeping these accounts distinct creates a more professional brand image and experience for viewers finding the business profile. It also allows the individual more privacy on their personal profile.
Finally, having additional accounts can be useful for testing different content styles, themes, or ideas. Brands can experiment across accounts to see what resonates best with each audience without jeopardizing their main profile’s followers and engagement. The different accounts provide more flexibility for brands to be creative.
TikTok’s Official Stance
According to TikTok’s help center, you are allowed to have multiple TikTok accounts associated with one device or email address (TikTok Help Center). However, TikTok may restrict or ban accounts if you try to avoid an existing restriction or ban. For example, if one of your accounts gets banned, creating a new account to circumvent that ban would be against TikTok’s policies.
You cannot link more than one TikTok account to a single TikTok for Business account at the same time, as per TikTok’s FAQ (TikTok for Business FAQ). So if you want to manage multiple TikTok accounts through TikTok for Business, you would need separate business accounts for each.
Overall, having multiple personal TikTok accounts is allowed, but trying to get around restrictions by making new accounts may result in punitive action. Businesses are limited to connecting only one TikTok account per TikTok for Business profile.
Setting Up Additional Accounts
Setting up additional TikTok accounts is relatively straightforward. Here are the key steps to create new accounts and switch between them:
To create a new account, open the TikTok app and tap your profile icon in the bottom right. Select “Add Account” and choose either “Use email” or “Use phone number” to set up the new account. You’ll need access to a spare email or phone number not already associated with an existing TikTok account. Follow the prompts to create your username and password for the new account.
Once you’ve created additional accounts, you can easily switch between them. Open the app and tap your profile icon again. You’ll see a list of your TikTok accounts. Simply tap the account you want to switch to and it will log you into that profile. The process is fast and seamless to move across accounts.
The key limitations are that you can only have up to 5 TikTok accounts connected to one device. Also, each account must have a unique email/phone number. But otherwise, it’s straightforward to create and manage multiple TikTok accounts from the same device.
Sources:
https://mashable.com/article/how-to-switch-tiktok-accounts
https://gologin.com/blog/multiple-tiktok-accounts
Cross-Promoting Your Accounts
Cross-promotion can be a powerful way to connect your TikTok accounts and build a larger following across all of your profiles. Here are some tips for effectively cross-promoting your accounts:
Link to your other accounts in your profile bios. Include your other account handles and a call-to-action for users to check them out.
Make collaborations and swapped content. You can make videos together with your other accounts to introduce each channel’s followers to the other.
Cross-post popular videos. Reposting your most engaging content onto your secondary accounts can help expand that content’s reach.
Use the same hashtags. Including the same branded hashtags across accounts makes it easier for your content to be discovered by the same audiences.
Create playlists featuring your other accounts. TikTok’s playlist feature lets you showcase videos from multiple accounts together.
Give shoutouts. Make videos directly promoting your other account handles and content to your followers.
Run cross-promotional campaigns and contests. For example, you can incentivize users to follow your other accounts for additional chances to win a giveaway prize.
Use link stickers and bios. You can include link stickers that drive users from your videos directly to your other profile pages.
Creating Cohesive Branding
When managing multiple TikTok accounts, it’s important to develop consistent branding across all profiles. According to TikTok’s own best practices, using the same profile photo, bio, branded hashtags, visual identity, tone of voice, and messaging creates cohesion between accounts. This allows your audience to easily recognize your brand, even if they encounter it across different channels or niches.
At the same time, you’ll want to customize content for each specific audience. Tailor video styles, captions, hashtags, and topics to resonate with the users you want to reach on that account. For example, an account targeted at Gen Z could use more casual language and youthful trends than your brand’s main corporate profile. You can segment content by location, demographics, values, or interests to engage distinct communities authentically.
With thoughtful branding and messaging, multiple accounts allow you to broaden your reach while retaining brand identity. Consistency and customization are key to effectively leverage TikTok for your business.
Analytics and Tracking
When managing multiple TikTok accounts, it’s important to monitor the performance of each one. This allows you to see what type of content is resonating with your audience on each account.
Several tools can help with analytics and tracking across multiple TikTok accounts. Quintly (https://www.quintly.com/tiktok-analytics) offers analytics specifically for TikTok that allow you to track multiple accounts from one dashboard. You can analyze follower growth, engagement, watch time, and more. This gives you a comprehensive view of how each of your accounts is performing.
Metricool (https://metricool.com/manage-multiple-tiktok-accounts/) is another tool that enables you to manage multiple TikTok accounts from one interface. The analytics provide insight into followers, likes, comments, and shares for each account. This makes it easy to track engagement and reach.
Using analytics tools optimized for TikTok is crucial when managing multiple accounts. It allows you to view key metrics and trends in one place, so you can strategize content and growth for each account accordingly.
Content Planning and Scheduling
When managing multiple TikTok accounts, planning and scheduling your content in advance is crucial for staying organized and creating cohesive branding across accounts. Here are some tips for planning content:
- Create an editorial calendar to map out content themes and topics for each account. This will help you plan differentiated yet related content.
- Use a social media management platform like ContentStudio to schedule posts in advance and analyze performance. Their TikTok scheduler allows you to plan and publish to multiple accounts.
- Schedule your best-performing content to be reposted on different accounts, but space it out over time.
- Tailor hashtags and captions appropriately for each account’s audience while maintaining your brand voice.
Planning out your content and scheduling posts in advance is the best way to save time while managing multiple accounts. Using tools to organize your efforts will streamline your workflow.
According to TikTal, “The key is staying consistent with posting schedules while also leaving room for trends and spontaneous ideas.”
Hashtag Strategies
Hashtags are an important way to expand the reach of your TikTok accounts and content. According to research from Sprout Social, hashtags can help “Increase visibility, Boost engagement, Build community, [and] Identify competitors.”
When using multiple TikTok accounts, it’s a good idea to tailor the hashtags you use for each account. For example, if you have one account for funny videos and another for beauty tips, you would use different hashtags targeted to those niche interests on each respective account.
As Buffer recommends, don’t overdo it on hashtags – stick to around 4-6 per post so it doesn’t look spammy. Focus on identifying the most relevant, popular hashtags for each specific account.
Curating the right mix of niche and trending hashtags for each account helps expand your reach to the right target audiences.
Collaborating With Others
Having multiple TikTok accounts can allow you to collaborate with others more easily. You can add other creators or team members to specific accounts to help manage content and engagement. This allows you to divide up the work while still maintaining distinct accounts.
When adding collaborators, you have the option to provide full account access or limit permissions to just posting, analytics, etc. It’s best to only provide the minimum permissions needed to trusted individuals. Be cautious about handing over full account access.
Collaboration can help you expand the reach of your accounts through cross-promotion. Your collaborators can help expose your content to their follower base. Working together on content and hashtag strategies can increase visibility. Just be sure any collaborators align with your brand image and content guidelines.
overall, having multiple accounts makes it easier to delegate responsibilities and collaborate, but be strategic in how you enable shared access. Maintain control of accounts tied directly to your business (per source).
Potential Pitfalls
While having multiple TikTok accounts can be beneficial for branding and reaching new audiences, there are some potential pitfalls to be aware of:
One issue that can arise is account bans or shadowbans if TikTok detects you are using multiple accounts improperly. For example, repeatedly posting the exact same content to all accounts or aggressively promoting your other accounts can get flagged as spam. To avoid problems, ensure each account has a distinct personality and posts unique, tailored content [1].
It’s also important to avoid any behavior that appears inauthentic, such as constantly liking and commenting on your own content across accounts. TikTok wants real engagement, so be thoughtful about interactions [2].
Additionally, managing multiple accounts takes effort. It’s essential to have a content planning and scheduling strategy so posting remains consistent but not repetitive. You don’t want accounts cannibalizing each other’s growth and engagement.
While running multiple accounts has risks, being strategic with content and interactions can allow you to unlock new audiences and build your brand’s presence on TikTok.
