Why Have Multiple TikTok Accounts?
There are a few key reasons why someone may want to have more than one TikTok account:
Managing separate personal and professional content – Many people like to keep their personal and professional lives separate online. Having multiple TikTok accounts allows you to have one for casual content with friends and family, and another for branded content related to your business, music, etc.
Posting different types of content to each account – You may want to post certain types of content like comedy or dance videos to one account, and more informative content like educational videos to another account. Segmenting by content type can help you better target each audience.
Maintaining privacy for certain content – Having a secondary account just for close friends and family allows you to share more private moments without worrying about who else might see it if posted to a public main account.
According to one Quora post, these are some of the top reasons people choose to have multiple TikTok accounts.
Is It Against TikTok’s Rules?
TikTok’s terms of service do not explicitly prohibit users from having multiple accounts. However, the terms do state that TikTok can take action against accounts that are used to “avoid temporary or permanent suspension.”
The TikTok help center also clarifies that you can create multiple accounts, but they may restrict or ban accounts if you try to evade restrictions.
So while having a second TikTok account is not against the rules, you should use each account appropriately and not try to circumvent any account restrictions. As long as your accounts follow TikTok’s community guidelines and terms, having multiple accounts appears to be allowed.
How to Make a Second TikTok Account
The easiest way to make a second TikTok account is to use a different email address and username. Here are the steps:
1. Download the TikTok app again on your device using a different app store account. This will allow you to create a separate TikTok profile.
2. When prompted, sign up with a new email address and username. Make sure both are completely different from your original TikTok account.
3. Once your new account is created, you can simply log out and log back in to your different accounts. On iOS, tap your profile icon > Settings > Log out. On Android, tap the menu icon > Manage account > Log out.
4. To switch between accounts, log back in with the email and password for the account you want to access. It’s easy to use multiple accounts as long as you log out completely each time.
The key is using a different email and username for each account. This allows TikTok to recognize them as separate profiles. You can then log in and out of each one seamlessly on the same device. Just be sure to fully log out before switching accounts to keep everything separate.
Switching Between Accounts
If you want to easily switch between multiple TikTok accounts on the same device, there are a couple options:
The easiest way is to log out of one account and then log back in to the other account. You can tap your profile icon in the bottom right and select “Log out”. Then open TikTok again and log in with your other account credentials.
According to this article, you can also tap your username at the top of your profile page to open a dropdown menu. Select “Switch account” and you’ll be able to quickly switch to another account you’re logged into without having to fully log out.
Another method is to use separate devices for each account, like having one account on your phone and the other on a tablet. This allows you to easily manage both accounts simultaneously without having to constantly log in and out.
You could also use a mobile browser like Safari or Chrome to access one account, while using the TikTok app for the other account. This keeps them separate while using the same device.
Managing Multiple Accounts
When you have multiple TikTok accounts, it’s important to manage them carefully to avoid issues. Here are some tips:
Use different email addresses and passwords for each account. This helps keep the accounts separate and avoids accidentally posting to the wrong one. As this Shift article explains, logging in with distinct credentials is the first step in managing multiple accounts.
Coordinate content strategies across accounts. Plan which type of content will go on each account and how frequently you’ll post. This prevents the accounts from feeling repetitive. For brands or influencers, dedicate different accounts to different niches or audiences. Adopt distinct aesthetics and tones for each account too.
Check each profile regularly and respond to comments/messages. Don’t let one account fall into neglect just because you’re more active on another. Stay engaged with all your audiences.
Use TikTok’s analytics to compare performance and learn what works best on each account. You can refine the content and strategy for each accordingly.
Overall, managing multiple accounts takes coordination but can help expand your reach and let you cater to distinct audiences.
Promoting Your Other Account
One of the main reasons to have multiple TikTok accounts is to cross-promote between them. You can promote your other account in a few key ways:
In your bio, you can include the @username for your other account. This lets viewers easily find and switch between your profiles. Just make sure to have a clear, consistent username style so fans know it’s still you behind the account (e.g. @yourname, @yournamevids, @yournameclips).
You can also directly mention your other account in captions or comments. For example, “Check out @myotheraccount for more daily vlogs!” Just don’t overdo it or seem spammy.
When posting a new video, consider saving it to your camera roll or drafts then posting it natively on both accounts. You’ll reach both audiences without duplicating content.
Use relevant hashtags on both accounts to get content seen by the same niche communities. You can build audiences with similar interests across profiles.
Most importantly, make sure to consistently deliver engaging content worth watching on all accounts. Cross-promotion only works if you have compelling videos fans want to see. Promote and grow both accounts in tandem through great content.
As TikTok themselves say, “Cross-promote TikToks that your audiences have responded well to in the past. This can help viewers discover more of your content that’s relevant to them across both accounts” (source).
Analytics for Multiple Accounts
One of the main benefits of having multiple TikTok accounts is the ability to utilize TikTok analytics for each account. This allows you to track performance and compare metrics across accounts to gain insights. Some key aspects of using TikTok analytics for multiple accounts include:
Monitoring profile views, followers, likes, comments, shares, video plays, and more for each individual account. This helps you identify which content and accounts are performing best. Tools like Quintly, Keyhole, and Countik make TikTok analytics easy to track for multiple accounts.
Comparing metrics side-by-side gives you an understanding of how different types of content or accounts resonate with your audience. You can see the posts and strategies succeeding on one account and try to replicate them on other accounts.
Analyzing performance trends over time for each account provides insights into seasonality and optimal posting strategies. The analytics can show you when your audience is most engaged on each account.
With a multi-account analytics view, you can allocate resources efficiently to the accounts generating the most results. Identify low-performing accounts and shift focus to those gaining more traction.
Advice for Brands & Influencers
Having multiple TikTok accounts can be advantageous for brands and influencers looking to segment their content and audiences. Here are some best practices:
For brands maintaining multiple accounts:
- Keep branding and messaging consistent across accounts
- Coordinate content strategies to avoid duplicating efforts
- Cross-promote between accounts to build awareness
- Analyze performance of each account separately
- Consider assigning accounts by product line, brand, campaign etc.
For influencers with separate accounts:
- Distinguish accounts by content type or audience
- Post consistently to keep each account active
- Disclose branded content properly on all accounts
- Link accounts in bios to build cross-over followers
- Monitor analytics to compare performance
Maintaining distinct but coordinated TikTok accounts requires planning and effort, but can help expand reach and provide more targeted content.
Potential Downsides
While having multiple TikTok accounts can provide some benefits, there are also some potential downsides to consider:
It can be difficult to grow both accounts – Focusing your efforts on two separate accounts makes it harder to gain a big following on either one. You have to split your time and content creation, which dilutes your growth strategy.
It’s confusing for your audience – Viewers may get annoyed seeing duplicate content or not understanding why you have multiple accounts. It can seem inauthentic and turn people off if the purpose isn’t clear.
More work to manage – Keeping up with comments, analytics, ideas, and posting schedules takes twice the effort when you have two accounts. It’s a bigger time commitment to create content and engage with fans across multiple profiles.
The Bottom Line
Create a second TikTok account if you want to separate different types of content or audiences. While some users advise against it to avoid spreading yourself too thin, others have found success growing multiple niche accounts. Just be sure to follow TikTok’s rules and properly manage both accounts.
The key takeaways are:
- It’s allowed to have multiple TikTok accounts connected to the same device or email.
- Switch between accounts in the app by adding them to your logged-in profiles.
- Post consistently and use unique hashtags and content for each account.
- Monitor analytics and growth for both accounts in your TikTok manager.
- Promote your secondary account subtly in your primary one if desired.
- Maintain your brand voice and quality content across both accounts.
In summary, having two TikTok accounts takes extra effort but can help creators expand their audience. Weigh the benefits against the demands of running multiple accounts before deciding.
