If you’re looking to get more views on TikTok, using popular hashtags is one of the best ways to increase your discoverability and reach new audiences. But with billions of videos and millions of hashtags, it can be tricky to know which tags are the most effective for getting views.
In this article, we’ll break down the top hashtags that can help your TikTok videos gain maximum visibility and views in 2023. Whether you’re a new creator just starting out or an experienced TikTok user wanting to refresh your hashtag strategy, bookmark this list of the current best TikTok hashtags for views.
What Makes a Good TikTok Hashtag?
Before jumping into the specific hashtags, let’s first understand what generally makes for an effective TikTok tag. The best TikTok hashtags:
- Are relevant to your content’s topic, theme, or genre
- Are popular but not oversaturated with millions of posts
- Are clear and specific rather than broad
- Target communities and topics you want to reach
- Complement other hashtags you’re using
With these criteria in mind, let’s look at some of the top-performing TikTok hashtags ideal for getting more video views and exposure.
#TikTokMadeMeBuyIt
If your video features interesting products, gadgets, clothing/fashion items, or other purchases influenced by TikTok trends, use #TikTokMadeMeBuyIt. This hashtag has a dedicated community of over 5 billion views and is ideal for unboxings, reviews, and recommendations.
#TikTokDance
Dance challenges and original choreography are enormously popular on TikTok. The mega hashtag #TikTokDance has over 184 billion views, making it a fantastic option for sharing your own dance videos. Related tags like #dancechallenge or #LearnOnTikTok can also expand your dance video’s reach.
#FoodTikTok
TikTok’s food community is massive. For recipes, cooking tips, restaurant reviews, food trends, and meal prep videos, use #FoodTikTok and its 64 billion+ views. Other cooking-related tags like #TikTokRecipes, #Foodie, or #WhatIeatInADay are similarly effective.
#BookTok
BookTok highlights reading, literature, authors, and all things bookish. If your clips promote books, discuss favorite stories, or showcase your bookshelf, tap into #BookTok and its 49 billion+ views. Side tags like #BookRecs, #BookReview, or even just #Books can complement it.
#LearnOnTikTok
The #LearnOnTikTok hashtag allows creators to share educational content on any topic. It has over 27 billion views and works for how-to’s, explanations, tutorials, study tips, and any videos focused on teaching something new. Related tags like #EduTok or #LearnWithMe can reinforce the educational angle.
#CleanTok
For videos about cleaning hacks, organization ideas, homekeeping tips, or tidying/decluttering your space, use #CleanTok and its 17 billion+ views. Additional cleaning-focused tags like #CleanWithMe, #CleaningMotivation, or #CleaningRoutine can optimize these niched videos.
#OddlySatisfying
Clips showing satisfying sights, sounds, textures, and visuals tend to perform well. Lean into this ASMR-style niche with #OddlySatisfying and its massive 50 billion+ views. For related content, #Satisfying, #Mesmerizing, and #ASMR also strike that satisfying tone.
#LifeHacks
We all appreciate clever tips, tricks, and shortcuts that make life easier. The #LifeHacks hashtag lets you share your own simple solutions for everyday problems and currently has 7 billion+ views. #DiyHacks, #TipsAndTricks, and #HowTo are other smart options here.
#Fashion101
For style advice, outfit ideas, shopping hauls, or anything fashion-focused, use #Fashion101 and its 3 billion+ views. You can also tag #OOTD for your “outfit of the day,” #WhatIWore for your daily look, or #StyleInspo for inspirational style motivation.
#ArtTok
TikTok’s creative community thrives on #ArtTok, which lets artists share paintings, drawings, sculptures, mixed media, and any visual arts content. Currently boasting 10 billion+ views, it’s ideal for promoting your artistic talents and techniques to new audiences.
#DecorTok
If you have an eye for aesthetically pleasing homes and creative interior design inspo, use #DecorTok and its 2 billion+ views. Other tactical tags include #HomeDecor for decor tips, #InteriorDesign to showcase room makeovers, or #HomeInspo for beautiful homes.
#GamingTikTok
For creators making gaming content covering popular games, mods, Easter eggs, streaming, and all things gaming-related, tap into #GamingTikTok. With 1.5 billion+ views, it connects you with the platform’s sizable gaming community. #Gaming and #Gamer are complementary options.
#TravelTikTok
The travel community shares destination tips, packing hacks, vacation vlogs, and wanderlust inspiration via #TravelTikTok. Currently boasting 5.5 billion views, it’s ideal for creators dreaming of their next adventure. #Travel, #TravelGuide, and #Vacation are other smart travel-oriented tags.
Niche & Trending Hashtags
Beyond the major buckets above, keep your eyes peeled for up-and-coming niche hashtags as well as viral hashtag challenges. Trending tags related to memes, professions, hobbies, identities, subcultures, and timely events can provide massive but fleeting boosts in views and exposure. Stay on top of what’s trending and incorporate niche tags that specifically fit your content.
Keep Testing & Optimizing Your Hashtags
TikTok’s hashtag landscape is constantly evolving. While this list represents solid performing hashtags right now for views, keep testing new tag combinations and phasing out ones that become oversaturated. Analyze hashtag performance analytics to determine which tags consistently deliver the best results for your niche. Remove low-performing hashtags and regularly experiment with promising new options.
With strategic hashtag usage as part of your overall TikTok strategy, it’s possible to significantly expand your audience reach and get your videos in front of more viewers. So tap into the power of these top-performing tags as you aim to score more engagement and views on TikTok.
What hashtag strategies have you found most effective? Let us know in the comments below!
