TikTok has grown in popularity rapidly since its launch in 2017. According to the House of Marketers report, by late 2021 it surpassed 1 billion active monthly users, making it one of the most popular social media platforms in the world today.[1] The app allows users to create, share and view short-form video clips, often set to music. Its fun, easy-to-use format has proven popular with Generation Z in particular.
With TikTok’s rising popularity, many users are exploring whether it’s possible and advisable to have more than one account on the platform. This article will examine the question: Are you allowed to have multiple TikTok accounts?
[1] https://www.houseofmarketers.com/47-tiktok-user-stats-and-tiktok-statistics-2022-2023/
Why Have Multiple Accounts?
There are several reasons why someone might want to have multiple TikTok accounts. One of the main reasons is to manage separate content and audiences. For example, many people have a personal account to share videos with friends and family, and a separate professional account to build their brand or business. Having multiple accounts allows you to target different types of content to the appropriate viewers.
Another common use case is having accounts for different interests or niches. If you have a wide range of hobbies and passions, multiple accounts let you cultivate focused feeds and followers for each topic. This delivers a more tailored experience both for you and your audience.
Multiple accounts are also useful for experimenting with new types of content without impacting your main profile. You can test different styles of videos, editing techniques, captions, etc. on a secondary account to see what resonates before introducing it on your primary account. This allows you to iterate and optimize your content strategy.
Finally, having multiple accounts enables comparison of performance across accounts. You can post similar content to different accounts and get analytics on engagement, growth, and more. This can reveal insights to inform your content strategy and allocation of time.
Is It Allowed?
TikTok’s official rules state that you are allowed to have multiple accounts linked to the same device or phone number. However, there are some restrictions in place:
According to TikTok’s Help Center article on Content Violations and Bans, “You can create multiple accounts on TikTok. However, we may restrict or permanently ban your account if you make any attempts to avoid a restriction or ban placed on your account.”
So while having multiple accounts is permitted, you cannot use additional accounts to circumvent bans, restrictions, or suspensions placed on one of your accounts. Doing so could result in penalties.
Additionally, in TikTok’s FAQ on linking TikTok to TikTok For Business, they state: “A TikTok account can only link to one TikTok For Business user/account at a time. If you wish to link to another TikTok account, you must first unlink the previous one.”
So for business and advertising purposes, your TikTok account can only be connected to one TikTok for Business account at a time. You’d need to unlink before switching. But for personal use, you can have multiple accounts.
Overall, having multiple personal TikTok accounts is allowed, but restrictions are in place to prevent abuse of the platform rules.
How to Create Multiple Accounts
Creating multiple accounts on TikTok is straightforward. Here is the step-by-step process:
1. Open the TikTok app and tap the profile icon in the bottom-right corner. Tap “Add Account”.
2. Enter a different email address and password than your existing account(s). You can use the same phone number across multiple accounts.
3. Complete the signup process as you would for your first account. Enter your name, username, profile photo, etc.
4. Once the new account is created, toggle between accounts in the app by tapping the profile icon again. Select the account you want to switch to.
5. Repeat steps 1-4 to add more accounts. Each account will need a unique email address.
You can also create and manage multiple accounts from different devices. Sign up on one device, then download the TikTok app on additional devices and create more accounts there.
It’s important to note that TikTok does not allow users to create multiple accounts for deceptive purposes, like artificially inflating views or followers. Accounts used this way may be deleted.
Managing Multiple Accounts
When having multiple TikTok accounts, it’s important to manage them efficiently. Some strategies that can help include:
Use a social media management platform like MarketerBrowser to easily switch between accounts, schedule content, and analyze performance. These tools are designed for managing multiple social media profiles from one centralized dashboard.
Create content calendars to plan out your posting schedule and strategy for each account. This will help you maintain consistent posting across accounts.
Analyze key metrics like views, followers, comments, etc. for each account separately. This allows you to see what types of content are performing best on each account.
Track comments and messages carefully to be sure you are responding to the right account. Using a social media dashboard can help with this.
Use separate devices or browsers for each account when possible. This makes switching accounts and managing them easier.
Leverage TikTok analytics within each account to optimize your content. Pay attention to top videos,follower demographics, traffic sources, etc.
Consider hiring a social media manager if managing multiple large accounts becomes difficult. Their expertise can help grow each account.
Best Practices for Managing Multiple Accounts
Here are some expert tips for using multiple TikTok accounts effectively:
Maintain consistency across accounts – While each account can have its own niche and style, you want them to feel cohesively like they come from the same creator. Use similar branding, color schemes, fonts, etc to maintain consistency.
Cross-promote carefully – You can cross-promote between accounts to help grow your audience. But don’t aggressively plug your other accounts, as that may turn off followers.
Avoid repetitive content – Each account should feel distinct with its own content strategy. Don’t simply repost the same videos across accounts.
Stay active – To keep accounts thriving, aim to post consistently on each one. Inactive accounts risk losing followers and traction.
Track performance – Use TikTok analytics to see what content works best on each account. Optimize based on data.
Don’t buy followers – Buying fake followers or engagement can get your account shadowbanned or suspended.
Follow guidelines – Don’t try to “game” the system with multiple accounts. Follow TikTok’s rules to maintain good standing.
With the right strategy, multiple accounts allow expanded audience reach. But quality and creativity still win in the end. Focus on enhancing your content and community.
Analytics and Tracking
One of the key benefits of having multiple TikTok accounts is the ability to use TikTok analytics to compare performance across accounts and identify trends. The analytics dashboard in TikTok provides detailed metrics on views, likes, comments, shares, followers, video retention, traffic sources, top videos, and more. You can view data for the last 7, 30, or 90 days to analyze growth over time.
Tools like HypeAuditor’s TikTok account comparison, Quintly, and various social media management platforms also allow you to directly compare metrics between multiple TikTok accounts. This makes it easy to see which content and strategies are working best. You can track engagement rates, follower growth, top videos, and other metrics across accounts to optimize your approach.
Monitoring analytics regularly across multiple accounts gives you crucial insights into audience interests and helps you tailor content accordingly. It allows you to double down on what’s working and pivot away from what’s not. Overall, analytics tools are indispensable for managing and growing multiple successful TikTok accounts.
Promoting Your Accounts
Having multiple TikTok accounts enables creators to efficiently cross-promote their content and grow their overall follower base. Here are some best practices for leveraging multiple accounts:
Cross-promote through multiple accounts – Mention your other accounts in bios or post captions to alert followers to your other content. Posting the same video natively to multiple accounts can help reach new audiences. You can also “duet” your own videos by using one account to react to a video from your other account.
Grow followers efficiently – Encourage followers on one account to also follow your other accounts. Offer exclusive content, deals, or interactions on secondary accounts to incentivize following. Use analytics to identify your best-performing content then recreate it across accounts.
According to https://tryshift.com/blog/apps-hub/how-to-manage-multiple-tiktok-accounts/, using multiple accounts allows TikTok creators to test different content styles and niche focuses to see what resonates most with their audience.
Pros and Cons
Having multiple TikTok accounts comes with both advantages and potential risks that users should consider.
Advantages of Multiple Accounts
The main benefits of having more than one TikTok account include:
- Segmenting content and audiences – You can target different niches, topics or audiences with each account.
- Testing different strategies – Having multiple accounts allows you to experiment with different posting styles, formats and algorithms.
- Backups – If one account gets banned or restricted, you have backups ready.
- Managing clients – For social media managers, multiple accounts help organize different clients.
Potential Disadvantages and Risks
However, there are some downsides of using multiple TikTok accounts that should be kept in mind:
- Higher chance of shadowbanning or restrictions – TikTok may detect and flag accounts linked to the same user.
- Difficult to manage – It takes more time and effort to run multiple accounts actively and consistently.
- Metrics dilution – Analytics and growth metrics can become diluted across accounts.
- Automation risks – Relying too much on automation when managing multiple accounts could get you banned.
Overall, while multiple accounts can be beneficial, users should be cautious and strategic when running more than one profile on TikTok.
Conclusion
In summary, yes it is allowed to have multiple TikTok accounts according to their terms of service. However, it’s important to use them properly and not abuse the system. When managed well, multiple accounts can help creators and brands expand their reach and tailor content to different audiences. But it takes effort to actively maintain separate accounts and ensure you aren’t misleading viewers.
Here are some key tips to keep in mind when running multiple TikTok accounts:
- Clearly separate the accounts and do not pretend they are run by different people if they are not.
- Post high-quality, relevant content tailored to each audience.
- Use distinct branding and messaging for each account.
- Manage comments and interactions consistently across accounts.
- Track analytics for each account separately.
- Be thoughtful about cross-promoting between accounts.
With strategic planning and effort, multiple TikTok accounts can be a worthwhile endeavor for expanding your presence. Just be sure to abide by TikTok’s guidelines and manage each account properly.
