Add Another TikTok Account: How to Make a 2nd Account

TikTok has exploded in popularity over the last few years, becoming one of the most used social media platforms in the world. As of 2022, TikTok had over 1.5 billion monthly active users[1]. With its short-form videos and powerful algorithm, TikTok makes it easy for anyone to reach a large audience and go viral. This has led many people to create second, third or even fourth TikTok accounts to try out different types of content and grow their followers.

In this article, we’ll walk through the steps to create an additional TikTok account. Whether you want an account for a different niche or persona, having multiple TikTok accounts allows you to separate content and followers. It also provides another chance if your original account gets banned. We’ll cover how to make a new account, log in and out of your accounts, customize the new profile, follow different people, and create targeted content.

[1] https://www.businessofapps.com/data/tik-tok-statistics/

Step 1: Download the TikTok App

If you don’t already have the TikTok app installed on your device, you’ll first need to download it from the app store. Here are the instructions for downloading TikTok:

On an iOS device:

• Open the App Store app.
• Search for “TikTok” in the search bar at the bottom.
• Tap the “Get” button next to the TikTok app.
• Tap “Install” in the pop-up.
• Enter your Apple ID password when prompted.

On an Android device:

• Open the Google Play Store app.
• Search for “TikTok” in the search bar at the top.
• Tap the “Install” button next to the TikTok app.
• Tap “Accept” to give the app permission to access certain features on your device.

Once installed, you can open the TikTok app from your home screen to get started.

Step 2: Create a New TikTok Account

To create a new TikTok account, you’ll first need to sign up with a different email address or phone number than your existing account. Here are the steps to create a new TikTok account on both iPhone and Android:

On iPhone:

1. Open the TikTok app and tap on the profile icon in the bottom right.
2. Tap on the “Add Account” button.
3. Enter your email address or phone number that is different from your first account.
4. Create a username and password for your new account.
5. Tap “Next” and follow the prompts to set up your new profile.

On Android:

1. Open the TikTok app and tap on “Me” in the bottom right.
2. Tap on your profile picture in the top right and select “Manage accounts”.
3. Tap on “Add account” and enter a new email or phone number.
4. Create a unique username and password.
5. Follow the instructions to finish setting up your second profile.

The key is to sign up with a different email or phone number than your first account. This allows you to easily switch between two separate TikTok profiles on the same device. Just make sure to customize each account with a unique username and password.

Source: How to add and easily switch between accounts on TikTok

Step 3: Log Out of Your Main Account

Before you can log into your new TikTok account, you’ll need to log out of your original account. This ensures that you don’t accidentally post content to the wrong account. Here’s how to log out of your main TikTok account:

1. Open the TikTok app and go to your profile page
2. Tap the three-line menu icon in the top right corner
3. Select “Manage account” from the menu
4. Tap “Log out”

TikTok will log you out of your account and return you to the login page. You’ll know you’ve successfully logged out when you see the options to log in or sign up for a new account.

Once you’ve logged out, you’re ready to log into your new secondary TikTok account!

Step 4: Log Into Your Second Account

Once you have created your new TikTok account, you will need to log out of your main account and into the new one to start using it.

Here are the steps to log into your second TikTok account:

1. Open the TikTok app and tap on the profile icon in the bottom right corner.
2. Tap on the menu icon in the top right corner.
3. Select “Log out” to fully log out of your main TikTok account.
4. You will be taken back to the TikTok login page. Enter the email/username and password for your new account.
5. Tap “Log in” to enter your second account.

You should now be logged into your new TikTok account and ready to customize it and start creating new content! Be sure to log out and switch between accounts whenever you want to access your other one.

Step 5: Customize Your New Account

Once you’ve logged into your second TikTok account, it’s time to make it your own by customizing the profile. Your profile is the first thing people will see when they come across your account, so take some time to create a great first impression.

Start by choosing a profile photo that represents the new persona and interests for this account. Pick something eye-catching and unique compared to your original profile. You can upload a picture of yourself or use an avatar, illustration or creative image instead.

Next, fill out your bio to describe this new account. Come up with a fun username and write an “About Me” section explaining the types of content people can expect from you here. Reference the niche, topics and interests you’ll focus on.

You may also want to customize other profile settings like adding a link to your website or connecting other social media profiles. Make sure all of these details align with the vibe you want for your second TikTok presence.

Personalizing your new TikTok profile with a tailored username, avatar, bio and other details will help set the tone. People who come across your second account will immediately get a sense of your brand and content focus here (1).

Step 6: Follow Different People

On your new account, you’ll want to follow different people than you do on your main account. This will help differentiate the two accounts and tailor the “For You” page to different interests.

Here are some tips for finding new people to follow on your second TikTok account:

• Check out the “Suggested” accounts in your sidebar. TikTok suggests accounts based on your activity to help you discover new people and content (https://support.tiktok.com/en/account-and-privacy/account-privacy-settings/suggested-accounts).
• Find friends from your contacts. You can sync your phone contacts and see if any friends are on TikTok. This allows you to easily follow people you already know (https://support.tiktok.com/en/using-tiktok/followers-and-following/finding-friends-from-your-contacts).
• Search for relevant hashtags and sounds. Look up tags and songs related to your interests/niche and follow people who are using them.
• Look through your new account’s “For You” feed. Interact with content you like by liking, commenting, sharing, etc. TikTok will then recommend similar accounts.
• Check out trending hashtags and discover top creators in niches you want to follow.

Following a diverse set of accounts on your second profile will help populate your feed with fresh, interesting content tailored specifically to that account’s persona.

Step 7: Like and Engage with New Content

Now it’s time to start exploring content tailored to the interests of your second account. The TikTok algorithm will start suggesting videos and accounts to follow based on how you engage with content in those first sessions on your new account.

Here are some tips for exploring new content for your second TikTok account:

• Like videos that relate to the interests and niche you want to cultivate with this account. This trains the algorithm to suggest more relevant content.
• Leave comments on videos in your new niche. Commenting is a strong signal of interest.
• Follow accounts posting content relevant to your second account. The algorithm will then recommend similar accounts to explore.
• Tap “Share” to repost videos you find interesting. Sharing content bolsters the algorithm’s understanding of your interests.
• Browse the “For You” feed often in the first days. This primes the algorithm to cater that feed to your new account.
• Don’t only like or engage with content from big accounts. Interact with smaller creators too.

Exposing your new account to content that aligns with your goals for it will get the TikTok algorithm working for you. Soon your “Following” and “For You” feeds will be populated with content your second account is meant to engage with.

Step 8: Create Content for Your New Persona

One of the keys to maintaining multiple successful TikTok accounts is to create content tailored to each of your personas. When posting videos for your second account, make sure the content aligns with that account’s niche and interests.

Here are some tips for creating content for your new TikTok persona:

• Film videos relevant to the niche. For example, if your second account is focused on comedy skits, create and post humorous short videos.
• Use hashtags, sounds, effects, etc. popular within the niche community. This helps your content be discovered by users who will engage with it.
• Develop a consistent posting schedule so followers know when to expect new content.
• Engage with other creators in your niche by duetting or stitching their videos to introduce yourself.
• Check analytics to see which types of videos get the most engagement and make more of that content.
• Collaborate with influencers in your niche to cross-promote each other’s accounts.

By intentionally creating content tailored for your second TikTok persona, you can grow that account’s audience and avoid confusing followers who interact with your main profile.

Conclusion

In summary, having multiple TikTok accounts allows you to separate different aspects of your online presence. You can have one account for your personal life and another for your business or creative endeavors ^[1]. Segmenting in this way prevents content from getting mixed together and cluttering each account.

Additional tips for managing multiple TikTok accounts include using a social media management platform like Shift to easily switch between accounts ^[2]. You can also follow different people and engage with different content on each account to keep the accounts differentiated. Most importantly, put effort into customizing each account and creating content tailored to the specific interests and persona of that account.

With some management and separation between accounts, having multiple TikTok profiles can be an effective strategy for expanding one’s social media presence.